Understanding the shift in consumer purchasing habits and the factors that contribute to it in a more dynamic and complex environment will help us determine how effective these shopping options are and how retailers can enhance their shopping services to accommodate customers during and after the pandemic. The COVID-19 pandemic had an impact on the economy, society, and environment as well as altering consumer attitudes, intentions, and purchase patterns. Consumer behaviour during the COVID-19 lockdown was affected by a variety of factors. This study intends to investigate the impact of COVID-19 on customers' purchase behaviour and the extent to which it occurs by modifying the systematic review methodology. 50 publications in all were located and examined in accordance with the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) criteria. The study found that the COVID-19 pandemic altered consumer behaviour in most countries and led to several adjustments in behaviours related to purchasing intentions, including changes in purchasing habits, online shopping, perceived risk, trust, usage of social media, and ease of use. These observations allowed us to make the prediction that some of the most popular buying habits will be preserved in the post-COVID-19 future while others would regress. The assessment broadens the body of information on consumer purchasing intent and provides potential lines of inquiry for follow-up investigations.
consumer; customer; COVID-19 lockdown; Purchase behaviour
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